The Fashion Business: Theory, Practice, Image


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Torrent Hash : 891A26B1CF393D439B4DD270AFE76DA9ED3290AD
Torrent Added : 1 Year+ in Other - E-books
Torrent Size : 1.96 MB


The Fashion Business: Theory, Practice, Image
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It is commonly known that fashion is big business, yet given its global significance, little has been written on the
phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline
has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating
fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from
different perspectives of the fashion business in the second half of the twentieth century. Featuring contributions by
leading experts in three main areas of important debate within the industry - the theory and culture of fashion; design
and industry; and image and marketing - the book will be an essential reference for students, practitioners and
theoreticians. It addresses such key issues as: the relationship between culture and clothing; the intersection of
fashion and modernity; the origins of glamour; the role of creativity and the power of design; the chain store
challenge; the age of the thinking designer; retail concepts; and minimalism in fashion. It is certain to be required
reading on fashion courses and in related disciplines, including media, cultural and consumption studies. 

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